Suzuki Case Study Essay Example for Free

Suzuki Case Study Essay This analysis provides the background, SWOT analysis and different marketing alternatives such as positioning the vehicle as a car, compact truck or sports utility vehicle. Later the recommendation is made on which marketing strategies are suitable for the success of the Suzuki Samurai in US market. The analysis has also highlighted in detail the pros and cons of the â€Å"unpositioning† that we propose versus three options of positioning that were considered earlier. We have also evaluated the strength of the marketing research done by Pearlstein in terms of ensuring market of success in US market. In this analysis, there is also the recommendation on how the $2. 5 Million six-month adverting budget should be spent in accordance to the positioning strategy chosen. 2. 0 Situation Analysis 2. 1 The company 2. 1. 1 Company Background Starting business in 1909 as Suzuki Loom Works, the firm was incorporated in 1920 and was to produce textile looms that would surpass the innovation and quality of other competitors. Since foundation Hamamatsu, Japan, SUZUKI has steadily grown and expanded. In 1952, Suzuki created a new type of motor vehicle, a motorized bicycle call the â€Å"Power Free†. This motorized bicycle featured a 36cc two-stroke engine with a double sprocket gear system that enabled the rider to pedal with the engine assisting, pedal without the engine assisting. Suzuki’s first mass produced car in 1955, the Suzulight, was a technical marvel. It included radical innovations for the time such as front-wheel drive, four-wheel suspension, and rack-and-pinion steering. In 1963, Suzuki brings its innovation motorcycle line-up to the U. S. A fast growing line enables them quickly to become a major player in the motorcycle market. Suzuki takes the lead in the all-terrain vehicle market in 1983 by introducing the first four-wheeled ATV. In 1985, Suzuki introduces its automotive line to the U. S, with the arrival of the Samurai. SJ 413 as an upgraded model of SJ410 and designed especially for US market. Today, constantly going forward to meet changing lifestyles, the SUZUKI name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as generators and motorized wheelchairs. The mark trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. More than 45,000 Suzuki people worldwide now create and distribute their work in over 120 countries. Worldwide Suzuki Automotive sales now reach over 2 million each year, surpassing the sales of many other renowned companies such as BMW, Mercedes and Saab. Additionally more than 2. 5 million motorcycles and ATVs are sold each year. Sales of the Suzukis outboard motors also continue to grow. SUZUKI stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating quality products. 2. 2 Product of Suzuki Samurai The Suzuki Samurai was introduced to the U. S. market in November 1985. It appealed to younger consumers with its inexpensive and fun-oriented positioning. This marketing strategy was successful, since over 160,000 Samurais were sold in just three years. The Suzuki Samurai was introduced as an inexpensive multi-purpose sport/utility vehicle. These vehicles were light pickup trucks with back seats, an extended roof, and part-time four-wheel drive intended for use on snow, ice, mud, or off-road driving. Sport/utility vehicles do not have to conform to the same safety regulations that apply to passenger cars. 2. 3 Positioning According to Douglas Mazza, he wanted a fresh approach for his company’s new products, he assigned advertising task to an agency which had no experience in developing campaign for automobiles. The advertising agency found out that the industry practice was to position vehicles according their physical characteristics. They also found out that most advertising was feature/benefit or price oriented. Based on its physical characteristics, the major three positioning for Samurai SJ413 were position as a compact sport utility vehicle, as a compact pickup truck and as a subcompact car, so it should be advertised as a â€Å"tough ittle cheap jeep†. Moreover, the samurai’s size and price distinguished it from all other sport utility vehicles sold in the U. S in 1985. The Samurai was smaller and lighter than the other vehicles, and its $5995 suggested retail price was well below the other vehicles’ $10,000 to $13,000 price range. 2. 4 SWOT Summary 2. 4. 1 Strengths : Suzuki Company followed selective distribution strategy, which allowed the company to achieve higher profitability, dealer loyalty, greater sales support and also higher degree of control over the retail market. Also, their pricing strategy was to sell high volume with low profit margin, which helped company to gain market response for its high quality with low price advantage. Suzuki Samurai has been positioned as a compact sport utility vehicle, a compact pickup truck and a subcompact car. This positioning would be good to place their brand in the particular part of the market where it would receive reception compared to competing products. It also well explained Samurai’s physical characteristics. 2. 4. 2 Weaknesses: Suzuki Samurai set their very low price, which meant it will came up with very low profit margin. The planned dealer invoice rice was $5095, only 7. 5%higher than ASMC’s own landed cost for the vehicle. And they planned to limit the number of samurai dealers, so each dealer might be stressed on as they needed to sell approximately 30 Samurai per month to cover its costs. Samurai was positioned as a sport utility vehicle; however, the market for sport utility vehicle was relatively small. In 1984, it was les than 3% in the U. S market. And it was positioned as a subcompact car, then it might not meet the expectations of the consumers because the Samurai was built on a truck platform, its ride was stiffer and less comfortable than the least-expensive subcompact cars. On the other side, if other consumers start to use it as subcompact car or pick up truck, it will lose its brand image. Thus it might lose potential market, bring trouble for the sales people and increase market confusion among customers. 2. 4. 3 Opportunities: Suzuki Samurai should be unpositioned in the market to get the opportunity to target the entire potential consumers segment. The unpositioned Suzuki Samurai will appeal the users of sports utility vehicles, pick up truck and subcompact cars. That ensures higher consumer acceptance and consumer satisfaction by offering a car for various needs. It would also increase sales and thus add large profit to the company’s income statement by targeting a large customer segments. The unpositioning strategy is better combined with company’s goal that is to establish ASMC as a major car company in the U. S market. The low price of the Samurai can be used as a strategy to impress consumers and to capture great share of the market. And this low price and also encouraged dealership investment in which expanded and increased sales. There will be a good opportunity for Samurai if can build a strong brand image among the potential customers such as some TV advertisement or promotion, in which creating and increasing buyer awareness of the car influencing buyer attitude toward the Suzuki Samurai. 2. 4. 4 Treats: Suzuki Samurai will bring some treats to its competitors if offering a car with different purpose. The broader appeal of the car can reduce sales of its competitors’ who are in the same industry. In addition, it will quite risky for Samurai’s sales if Suzuki overdefine the vehicle, because a product should broad enough to attract a wide range of consumers and meet consumers with different needs. 2. 5 Historical Results According to Appendix 6. 1, in 1984, there were approximately 25100 Japanese vehicles sole among the total of 424810 sport utility cars in U. S market, which was only 5. 9% of the market share. And Suzuki Samurai only had 8. 4% to the Japanese imported cars in the U. S market. In another words, Samurai did not have much market share compared with other Japanese competitors in the U. S automobile industry. In 1985, Samurai has decreased to 4. 6% market share among the Japanese car industry, and only 0. 46% market share of the whole compact sport utility vehicle in the U. S market. However, as compact pickup trucks and subcompact cars, it did not shown any Samurai products in which meant the sales could be very low and unsuccessful during the year of 1984 and 1985. 3. 0 The Market 3. 1 Background Since the introduction of its first production car, the â€Å"Suzulight†, in 1961, Suzuki had sold cars and trucks only in Japan until 1979. It took Suzuki only 5 years to export and distribute its automobiles into more than 100 countries including Hawaii (US). As a global firm, Suzuki captured and maintained its production and R ; D momentum to succeed in international marketing. Aiming at opening the continental US Market, Suzuki Samurai, designed with the US market specifically in mind, was introduced in 1985 in order to establish Suzuki’s brand presence in the United States. 3. 2 Market Entry 3. 2. 1 Exporting Before projecting the Samurai, Suzuki had cooperated with General Motors on a model named under GM as Chevrolet Sprint. Exporting Japanese cars to the US was subject to voluntary restraint agreement (VRA). In 1984, Suzuki’s total VRA quota of 17,000 cars went to GM as Sprints and Sprint’s distribution was limited to its West Coast dealers. GM’s success with Sprint showed Suzuki that a market existed for its cars in the continental United States. 3. 2. 2 Joint Venture – Suzuki + GM (Production in Canada) Japan’s VRA quotas made it impossible for Suzuki to export any cars other than the Sprint to the United States in the foreseeable future. In 1985, Suzuki and GM began negotiations with the Canadian government to build a plant in Ontario producing approximately 200,000 subcompact cars per year. This initiative could help launching more Suzuki automobiles into the US market under its own name by early 1989. 3. 3 Direct Investment – ASMC Market share of Japanese imports in the U. S. automobile market and the overall automobile industry in the US surged during 1984 – 1985. Facing the upcoming entries of other overseas brands, Suzuki was unwilling to wait until 1989 to introduce the Suzuki name into the continental United States. With SJ413 (Samurai), Suzuki had the right product for the market whereas the continental United States was a piece of new land – a dealer network needed to be established, since there was no guarantee that GM would market any Suzuki vehicles other than the Sprint in the US market. Customs clearance issue was solved by exporting SJ413 without a back seat, under which circumstance the vehicle was classified as a truck by the US government. Trucks were not subject to Japanese VRA quotas; instead, they were subject to a 25% tariff, much higher than that on cars (2. 5%). Suzuki management was convinced that the time was right to enter the continental US market and believed the high tariff was worth paying. American Suzuki Motor Corporation (ASMC) was established for the development of a Suzuki dealer network in the United States. 4. 0 Marketing Strategy Analysis 4. 1Entry Strategy The market strategy used by Suzuki varies in accordance to the nature of the Market. This can be evidenced by looking at the strategy used in entering Canadian Market and the entry strategies used in the US market which in some way varied in different times. In Canada the entry strategy was a joint venture which also involved opening the manufacturing company in Canada. In US, the first strategy was to export the Suzuki Samurai manufactured in Japan to the US market meanwhile the later strategy was to export Suzuki Samurai from Canada under its own name, American Suzuki motor Corporation (ASMC) which would keep them competitive in the automotive industry. 4. 2 Distribution Strategy The ASMC under Mazza formulated a strategy to ensure the company achieves its goal of being a major car company in the US. The strategy was: †¢To build exclusive sales facilities for the Samurai which would include showroom, sales office, customer waiting and accessories display area. †¢A minimum of two service stalls dedicated to Suzuki and operated by Suzuki trained mechanics for service and parts. †¢A minimum of three sales people, two service technicians, one general manager and one general office clerk dedicated to the Suzuki dealership. †¢In the long run, with the growth of the product line dealer requirements would expand to include a full, exclusive facility complete with attached parts and services. Limit the number of Samurai dealer network to 47 so that ASMC could guarantee the minimum supply of 37 units per month to enable the dealer to breakeven and earn some profit. Assumption: Dealer has to sell 30 cars per month to breakeven. -If the dealer sells all allocated 37 cars in a month he will be expected to earn a monthly profit of $6300 (See Appendix 1) 4. 3 Pricing Strate gy ASMC’s pricing policy was to sell the basic Samurai at a retail price of $5995 and a dealer price of $5095 which was only 7. 5% higher than ASMC landed cost. The contribution expected by ASMC from each unit sold was $382 (See Appendix 6. ). The ASMC pricing strategy was to sell its high quality product at a competitive price of $5995 which was far below competitors’ price ranging from $10,000 to $13,000. This strategy would enable the company to sell higher volume at considerably low margin. 4. 4 Promotion and Advertising Strategy 4. 4. 1 Product and Positioning Strategy Samurai was planned to be poisoned in the market in three different categories based on its physical characteristics. It could be either, a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car. See the figure below: Table 4. 4. 1: Market Share 19841985 Ratio of Suzuki to Total Japanese cars import in US8. 5%4. 6% Ratio of Suzuki to Compact Sport Utility Vehicles0. 5%0. 5% Note: The Suzuki sales were only for Hawaii excluding the grey market in Florida and other markets in Puerto Rico, Guam, the US Virginia Islands and Panama. Douglas Mazza wanted a fresh approach for his companys new product so he gave the responsibility to keye/ donna/ pearlstein advertising agency, which had no experience in developing campaign for automobiles. After accepting he offer, Pearlstein and his associates scanned the industry practice for automobile advertising. They found out that the industry practice was to position vehicles according their physical characteristics. They also found out that best advertising strategy was to base on either its feature, benefit or price. It was from physical characteristics that they positioned Suzuki Samurai as a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car.

Functions and Elements of Self Organising Networks

Functions and Elements of Self Organising Networks CHAPTER 1 In this chapter I will be discussing about the main functions of SON, its components, elements and how does it atomizes the whole LTE network infrastructure. I have organised this chapter in the following way and will explain each of the component respectively. OAM Automatic Configuration Features Neighbour Relation Automatic Neighbour Relation management Connectivity Management Self Test Automatic Inventory So, lets get started with the detain explanation, description and working of the OAM system first. 1OAM (Operation, Administration and Management) 1.1Introduction OAM stands for Operation, Administration and Management systems. As we have discussed in the earlier chapters that most of the network operations today is controlled and managed by a central entity which is known as the OAM system. Mainly in a centralized system architecture all the Self-Configuration, Self-Optimization and Self-Healing operations are controlled through the OAM system. In the next paragraph a brief description of what functions does the Operation, Administration and Management system take care of is explained. Operations system deals in both the administration and management systems. It is basically a centralized control structure which keeps coordination between both the other systems. Administration system as it stands control all the administrative tasks like networks design, assignment of addresses, keeping network up to date and other administrative functions. And lastly the Maintenance system maintains and keeps the network running through keeping check of all the elements, executing appropriate diagnostic functions, monitoring network and resetting the components or whole network if required. All these components work parallel to keep the network in operational state. 1.2Architecture For any network to operate optimally it is very necessary to keep check on all the elements. The operator of network should have a system through which he can make sure that there is no fault and network is running normally. In the figure 1.1 below a high level OAM architecture architecture is represented. OAM Architecture Fig1.1 As it is clear through fig 1.1 that OAM has further devided management layers and provided dedicated servers to each management layer to deal with its functions. All the management servers serves their corresponding nodes layer by layer to perform the management tasks. Network protocols has been defined at each interface onto the Network Element or end user for execution of effortless management functions. Though the architecture diagram we can conclude two main logical functions that devides the OAM according to their functions and roles. These functions are given below, Network Management function Element Management function Mainly in the network managements systems, OAM is addressed as the entity which controls, maintains and configures the network. The term OAM is used in the 3GPP documentation for the network management functions. As five main sub-functions of Network Management Systems are derived from the main functions of OAM and hence NMS is also reffered as the OAM systems in many contexts. OAM when demand lot of provisonal functions then it is known as the OAMP, P stands for provision in this situation. The functional elements of Network Management System is given in the figure 1.2 below. Fig 1.2 In the next part I will be discussing two very important management functions related to the OAM architecture and those are as follows, 1.3Element Management System (EMS) As we know network element is an entity composed of the physical hardware. Processes and executions are performed on those physical devices to provide service the users. Therefore, a management technique to manage these elements of the network is known as the Element Management System. The management system a very broad topic but I will keep focus on the main components which integrates with the SON technique for the optimization of cellular networks. As we can see in the fig 1.1 the Network management system collects all the data from EMS and EMS gathers all useful measurements for the NE respectively. The difference is NMS mainly execute the aggregated measurements from NEs to accomplish required functions but EMS works on individual NE at a time. Below is the high-level architecture of the EMS and the components it interacts with. Fig 1.2 Furthermore, I would give a brief description of the components shown in the fig 1.2 above. The EMS connects to the NMS server to provide all the collected and aggregated information or measurement from the network elements. NMS makes decisions based on these collected data from EMS. The client is used to show or present the data to user with a user friendly graphic user interface. The operator can login through the client to configure and maintain network when needed. The database function is to store all the usable measurements and information. These measurements are used when a fault occurs in the Network Element. Evaluating and comparing the network performances with these measurements give a complete sight of what might be causing the errors in the network. And the last component which is the Network Element is same we have discussed earlier, a physical device used to execute all the processes and functions. A question that arises here is that the network elements can be managed and configured through accessing the devices itself so why do we need a central Element Management System? Therefore, the need of this management function is explained as follows. 1.3.1Requirement of EMS Network are getting very complex as new functionalities and services are added very frequently. And with that, new vendors and service providers are introducing themselves in market. As the network size is enhancing the operations at the network element end is also increasing. This operation management demands high cost and effort. Therefore, to minimize the cost, effort and a centralized solution to manage the networks were provided by the 3GPP. An appropriate and user-friendly interface is very vital to perform and manage managerial tasks with ease. Some main issues which the operators of telecom companies were facing are described in the next paragraph. Firstly, Due to the development of fresh network elements and services there was a need to provision diverse elements from different vendors. For example, even in a single network GSM, UMTS and LTE can work side by side therefore a management system was required which can gather all the data from all the network elements. Secondly, the complexity issues were raising as of now many multiple functionalities are merging into one single functionality which makes the network complex. And lastly but the most important is the cost. The cost associated in dealing with each element individually was very high, therefore to manage complete network and its services remotely and through a central entity which has all the data and measurements from all the network elements can reduce huge costs. Progressing through EMS now I will explain the functions and services EMS provides to the network and how it interacts with its upper layer that is the Network Management System. 1.3.2Functions of EMS Element Management System basically manages the base stations that is eNodeBs in the LTE network architecture in accordance with SON. The main functions which EMS features while managing the network elements are given below. 1.3.2.1Provisioning and Installation of NE When a base station that is eNodeB is connected to a power station but not yet configured and basic setup is not initiated, eNodeBs at this point needs to connect to the network to perform basic functions. So, the Self-Configuration function of SON is initiated to make a connection, eNodeB for connectivity requires an IP-address and OAM support to start functionating. For obtaining basic configuration and parameter settings the eNodeB connects to the OAM system. Now the EMS element in the OAM must provision, support and provide these basic configuration settings to the eNodeB. The EMS checks is they can provide the service base station is asking for. The inventory management server is checked for this purpose. Once the resources are available and identified the configurations are uploaded onto the base stations and correct parameters are set up. At this point the network elements are ready to be interconnected with the network and start functioning. This technique is used in the Self-Configuration function of SON for the basic connectivity with the network. Furthermore, this function of EMS also maintains the backup and restore points for the network element. Downloading, installing the patches and newly updated software on the eNodeBs are handled by the EM system too. The inventory system database in the EM system contains all the required parameter settings used by the eNodeBs for the self-configuration and auto-connectivity once powered on. Every element in the modern telecom services are automated through SON and a technician is only needed when something couldnt be resolved automatically. At that point the engineer or operator just login through the EMS graphical user interface and handles all the faults and errors with ease. 1.3.2.2Managing User terminals and maintaining QOS In a wide scale network, there are thousand of base stations and thousands of user-equipment are connected to these base stations. Therefore, to manage this big network is not easy at the operators end. The capital expenditure to deploy base stations and then the operational expenditure to maintain each single base station requires huge amount of cost and with cost excessive human effort is required to maintain base stations. Therefore, EM system manages these user terminals by gathering the statistics of all the users cell through cell and saves these measurements into the database. So, the message status between the base station and UE are attained in the shape of statistical reports. The vital data collected in these statistics are given below, All the successful calls. All the failed calls. Dropped calls. Successful HOs. Failed HOs. The traffic capacity that is throughput. By gaining all these important statistics from the network the EM system analyzes and makes appropriate decisions when needed. Not only this but EMS uses these measurements to maintain the Quality of Service too. 1.3.2.3Network Support Network support mainly aims in the activities related to the maintenance of the network. And as discussed earlier operators goal is to decrease the cost as much as they can. As much the network is well managed and well driven the cost will decrease. So, quality of management systems is inversely proportion to the cost. With the cost, there is one more concern that operators are facing and that is the lack of professional technicians. And both concerns can be mitigated through the automatic solutions. Therefore, automatic network systems reduce human intervention and cuts the cost too. And for the support of network automatically EMS functionalities are evolved. Main functionality that EMS provides for the network support are given below. Debugging and resolving software issues such as bugs and errors. EMS provides a method to automatically resolve these errors remotely. All the security statistics are handled by EMS which the network requires to handle and secure vital information and data. All the network faults and issues at the element level are mitigated through the EMS. As Network management system deals with the combined data and information from several network elements. But the EMS takes charge and record of each Element individually. And lastly EMS allows operators to login to the specific node for the purpose of upgradation or changing parameters. The operator does not have to go physically to the base station and login through its internal interface. 1.3.2.4Monitoring of Networks The monitoring of networks is mainly done on the Network Management System but some of its function is executed on the EMS. EMS supports the NMS through some of its functionalities for the monitoring and control. First, we need to understand that monitoring of networks is executed on NMS and portions of these functions are performed on the EMS level. The EMS layer is below the NMS layer and therefore it provides major feeds to the layers above it. The monitoring systems main tasks which optimizes the network are given in the figure 1.3 below. Fig 1.3 The 3GPP defines standards of OAM with very classified specification. And it is very clear that the OAM specification gives ease in implementing the management system for the network. There are other network management specifications like TMF but the 3GPP specification about the OAM is very broad and revolves around some specific function or technology. The specifications, standards, specifications and how does 3GPP uses SON to optimize networks are explained in the last chapter of this paper that is 3GPP specifications and its interaction with SON. 1.4Network Management System (NMS) The network management system in the OAM architecture is capable of managing the complete network in a combined method that is, managing of radio transmissions, core networks and the base stations. NMS manages all these entities on one single platform. And due to the capability of managing everything on one single node the cost and human effort is decreased exponentially. There is a term used in the management system called FCPS which stands for Fault, Configuration, Performance and Security Management. And this function works on all the layers of the OAM model. On every layer, it has different function but the general explanation of FCPS is explained in the last portion of this topic. Basically, how NMS functions is explained in the example below, Lets consider there is a fault detected on the NE. Because whenever an event occurs network element generates a log which notifies EMS of the event occurrence. EMS would collect these statistics from the NE. Now NMS responsibility is to tackle the issue and take corrective measures. To accomplish these goals NMS correlates the statistics from different NE and different events, this technique helps the NMS to discover the issue or fault by comparing different statistics. A real-time example of NMS working could be of a disconnection scenario between a base station and the media gateway. Logs and stats screening the connection lost will be generated on the elements of both base stations and the MGW. As base station and MGW are two different network elements and EMS always record the stats of specific network element individually. So, it might collect the stats from the base station or the MGW, but the Network Management System at this point records data from both the elements and then correlate them. Therefore, in the scenarios defined above the stats and logs from base station and MGW can be analyzed together which makes the work on NMS level easy to find the actual problem in the network. And when the problem is diagnosed NMS takes the proper corrective measure to mitigate the issue which EMS can not do by just gathering the logs of one network element. This is a case specific function of how NMS tackles the issues. The other functions and activities NMS performs to optimize the network are given in the next section. 1.4.1Activities performed by NMS All the main activities that the NMS performs prior to any maintenance instructions or corrective measures are given below. Learn about all the elements available in the network. It works in two ways, manual discovery which is done by the operator and the second is automatic element discovery. In an auto discovery mode, this management system automatically discovers and identifies all the network elements and assign IPs to the particular element which requires it. The manual discovery is executed by the operator and manage the network elements that is assign IP addresses to the elements and discover all the elements in the network through the application menu. Gathering all the faulty data. The reason this activity is scheduled to be executed after the network elements discovery is to associate the faulty information with the specific element and components which are causing the error. In the NMS software, all the discovered elements form a tree type structure and hence associating the correct statistics with the corresponding element assists in debugging the fault. Collecting all the performance statistics and data. The faulty data discussed above is sent to the NMS only when they arise but on the other hand the performance logs and stats are stored in the files of network element itself. And these stats are downloaded on the NMS from the NE at the periodic intervals. User Authentications. All the internal user in the NMS needs to be authenticated for the security reasons. There are commands in NMS which can collapse the vital network components which can cause affect on whole network therefore, robust security needs to be implemented on the NMS. Collecting other configurations and data. The last activity executed by the NMS prior to start managing and maintenance of the networkall the other statistics and configurations in the element required in the NMS to execute any function is also collected from the NE. So, when all the elements are discovered and prerequisite activities have been executed successfully the NMS is the all set for the management and maintenance tasks of the network. These functions, maintenance, corrective measures, fault detection etc. are performed by analyzing the earlier collected data from the NE. Main functions of the NMS includes outlining the flow of information, provisioning of network, troubleshooting, configured elements maintenance, making appropriate decisions for the optimal utilization of resources etc. The problem which sometimes arises is the parameter or configuration changes in the network elements. These changes must be updated on the NMS so that it can find an appropriate solution when required. Therefore, network elements are rediscovered at periodic intervals so that the most current statistics and data could be known to the EMS. The next section would comprise of the NMS general architecture and the components which reside in the NMS. Description and explanation of these components are also given in the section below. 1.4.2NMS Architecture

J.B.Priestley’s play, An Inspector Calls :: English Literature

Inspector Calls –Coursework â€Å"An inspector calls† is considered a mystery play and is intended to force the audience to think about themselves and the society in which they live. However, it is written in an entertaining way. The play is set in 1912. This is two years before the First World War. The play was written in 1945 at the end of the Second World War. Priestly wanted society to learn from its mistakes. In 1912 there had been rigid class divisions, women were considered inferior and working conditions for the poor were often unbearable. At the end of the First World War, life did not improve much. Priestly was concerned that people should learn from the mistakes of the First World War. He felt that people should learn to look after one another. After the Second World War there were signs of change-Priestly felt that people should make the most of these changes and build a more caring society and welfare state. Mr Birling is a central character because he is the type of person Priestly wanted to teach a lesson. He is too concerned about his social standing, business interests and is totally selfish. He believes a man has to â€Å"look after number one† and â€Å"make his own way†. Mr Birling’s physical appearance is he is â€Å"heavy looking†; he is a man in his 50’s with good manners but rather narrow minded in his speech. He believes he is always right and every action him and his business do are the best that could have been done. He also believes that he works for the good of his family. He is heavy looking because he would stand out in a crowd with a big grey beard and I can imagine Mr Birling being overweight. Mr Birling likes to be in control. He likes to think he is the dominant force of the family. Maybe sometimes he is a bit too controlling. Sometimes he can be very bossy: â€Å"Give us the port Edna†. Often he acts like a snob. He thinks that men are superior to women and thinks he and his family are upper class. He treats women like he cannot trust them. Respect is something that he lacks to lower class people. The characters behave to him differently. His wife and children respect him and do not stand up to him: â€Å"just let me finish Eric!† The inspector does not treat him the same at all. Just because he is upper class the inspector speaks to him a normal person. This gives me the impression that the inspector feels that everyone should be treated

Graduation Speech -- Graduation Speech, Commencement Address

The first thing that comes to mind when I think of High School When I think of my past four years of school, I have a lot of memories, more good than bad. I've been trying to think of what I have learned in high school and what has meant the most to me. A lot of people that I have met along the way have left me with pieces of wisdom. I am guilty of having a one-track mind, and sometimes that has hindered me from fully benefiting from all the wisdom I have been given. But, I try my best to see other's reasoning for things and their point of view, though at times I find it very difficult. I am young, and sometimes claim to know it all, but at least I'm honest, right? So, back to what I have learned and tried to apply to my daily life. The Importance of Setting Goals Taking Responsibility for Your Actions Using Mistakes to Build a Bright Future Finding Inspiration in the World Around You Never Giving Up On a Dream The Golden Rule (Do Unto Others ... ) Never Forgetting Your Morals and Beliefs Focussing on the Important Things in Life I know all too well how important it is to set goals. I feel so overwhelmed sometimes when I set goals, but when I have accomplished them, it is such a rewarding feeling, that I strive to set more and always want to beat out my last accomplishment. I love to work hard, because I feel like I am doing everything in my power to be the best I can be. Taking responsibility for your actions can be such a tough thing to do, and pride and lack of energy can sometimes get in the way. Whether it was the time I needed to "fess" up to breaking our TV or paying for my mom's car to get fixed, when I kind of crashed it into another car when I was parking. It sucked to be as ... ... your character, who you are, if you are true to yourself, you will always be respected and looked up to. I have learned that it is really important to make priorities, not others opinions of what is important, but what is important to you. When my grandma and my aunt died within six months of each other I learned that not having the coolest hair, or the nicest clothes didn't really matter, because life's too short to worry about "things." Even though, I like my "things" they aren't that important to me and I would rather have friends or family around than my things, they're not that cool or at least I haven't found anything that is cooler! And if I could leave anyone here with one thing it would be, be true to yourself, and live life to its fullest, have fun, explore new things, and last but not least ... " Do unto others what you would want done unto you."

Charlotte Temple - Ideas of Love Essay -- essays papers

Charlotte Temple - Ideas of Love In the 18th century, when Charlotte Temple was written, society’s ideas about women, love, and obligations were extremely different from views held in the 20th century. Women did not have many rights, and society made them think that their place in life was to marry well. They were not supposed to have desires or hopes for an amazing kind of love. They were merely supposed to marry the man who their families intended them to marry, and live their lives being a dutiful wife and mother. Love had a similar essence in the 1700’s. It was not looked at as being essential to a relationship; convenience and social status was more important than love in an 18th century marriage. Finally, social obligations were almost completely opposite then to what they are now. As opposed to 20th century obligations to the self, education, and wealth, the 18th century focused more on social status and family, and not so many personal or independent obligations. (â€Å"Eighteenth†) In Charlotte Temple, a radical idea concerning a breakdown of social norms, and a restructuring of important obligations was presented. Familial and social responsibilities seemed to take a backseat to Charlotte’s (and other characters) independent and personal lives. For this reason, Charlotte Temple was a revolutionary novel that gave people in the 18th century a new way of looking at life. It emphasized love and emotions, while disregarding normal cultural ideas. In the beginning of the novel, familial or social obligations were told through the stories of Mr. Temple, Charlotte, and La Rue. The narrator remarked that Mr. Temple’s brother was â€Å"made completely wretched by marrying a disagreeable woman, wh... ...iserable and alone. The two women began Charlotte Temple in the same fashion: looking for independence and self-worth. However, then endings of the two women were different. It seemed as if the narrator is saying if one never leaves or even returns to social obligations, the end result will be happiness. If one denies obligations, then the end result will be misery. This novel, however radical it was regarding the risks of social and familial obligations for personal attribution, basically stated at the end that the one who does adheres to obligations will be happy in the end. So, in conclusion, Charlotte Temple did break down social norms by presenting the idea that people could have resisted â€Å"normal† social obligations to pursue personal happiness. However, it was not so radical as to say that one would have been happy if they denied their duties.

The Diary of Consuelo Ortiga Y Perez

The Diary of Consuelo Ortiga y Perez * 16 September 1882 We have met two more Filipinos; one is called Rizal and the other, Perio. 30 September 1882 Rizal brought me a cane this morning which is full of sugar and one cannot tell how it was put inside. [01] 9 October 1882 Rizal says that he goes out only to go to the medical school and to come here at night. 18 January 1883 Rizal talked with me for a long time, almost the whole night. He told me that I was very talented, that I was very diplomatic, and that he was going to see if he could extract some truth from me within two weeks; that I was mysterious and that I had a veil over my ideas.He asked me who my favorite author was; I don’t know what I answered him because I was no longer feeling well. Lete told him that neither had he understood me and I said that it was easy and I was sure that Rizal would understand me forthwith. Now I’m sorry for having said this. Have I not given him hope with it? Rizal told me that he detested amiable women because when they smiled, men imagined that they did so for something else. As he had told me the night before that I was very amiable, I understood that he meant it and I left him so that he would not make a mistake.A man should first study the ground and if he sees that the smile is fore everybody he ought not to pay attention to her smiles because in distributing them so freely they lose all their meaning. 26 February 1883 . . . Rizal is also in love; he has not declared this but almost, almost. He told me last night that he had a sickness that would not leave him except when traveling and that was only perchanc4. He also told me and I understood why, that two brothers had killed each other because both played the same card, that is, because both loved the same woman.He said that he had taken notice of one who was very tall for him but in spite of the fact that he had done it to amuse himself, it was useless. I listened to him with pleasure because he talks well and I fear that because of that he may think that I’m giving him hope, as it is in reality, but as it happens that I like his conversation, I abandon myself to it and then when he goes away, I’m sorry; he comes and again I do the same thing. Lola [02] was telling me that we ought to go away this summer and I would be glad to see if by not seeing Filipinos; I would avert a tempest that I see is near.I find myself in a position of not knowing which side to take: Lete on one side, Rizal on the other, on another the two brothers; [03] all attack and I have nothing with which to defend myself except my head, for I don’t see, as I go nowhere, my former admirers, though it would be the same should I see them. Those who do not suit me for some reasons, and these neither for others; in short, sometimes I fear I may lose my mind. 2 March 1883 Rizal asked me if I didn’t miss another love. I said to him â€Å"no,† but that is false. For sometime now Iâ⠂¬â„¢m different.Before I didn’t think of things I’m thinking of now. Then I had more suitors than now and I don’t know if for that very reason I didn’t give them altogether even ten minutes. Now, on the other hand, I think of them and my opinion is divided between Rizal and Lete. The first one tempts me by his manner of speaking and because he seems to me a serious lad, though formal ones frighten me. 20 March 1883 Rizal was much preoccupied and I asked him what the trouble was. He said that he was thinking of certain changes. â€Å"You’re sad and here sadness is forbidden to enter. â€Å"It’s true; I’ve been importunate. † â€Å"No; I’ve been the importunate one in saying that to you. † â€Å"I know,† he said to me in reply, â€Å"that some are winning. † At that moment another spoke to me preventing me fortunately from answering. Later he told me that I was giving it for his saint’s day. à ¢â‚¬Å"How? What do you mean? † â€Å"Nothing, nothing; I’ll explain it to you another day. † I didn’t wish to insist. In the afternoon he said to father that he might trouble him to see if he could finish his course this year.It seems that he wants to go away. It is thus like a wound. Poor Rizal! And poor me who inspires love in those whom I can’t love! 2 April 1883 Rizal began to tell me: â€Å"I congratulate you,† but I got only ambiguous phrases from him. At this point Lete was able to sit beside me and said to me: â€Å"Now we are going to adjust our accounts. I’m very much irritated by the philosopher. † (That is what he calls Rizal. ) â€Å"Why? † â€Å"Because he is very attentive to you tonight. Haven’t you noticed a certain change in him? † â€Å"I? No. † Well, he has suffered it greatly; the other day he told me, ‘Don’t you know that I’m getting to like Consuelo? ’ † â€Å"‘Yes? Then I’m glad,’ I replied, and yesterday I went to his house and he was writing some verses. † â€Å"For whom are those verses? † I asked him. â€Å"For a newspaper in the Philippines. † â€Å"Are they, perchance, inspired by the ardent rays of Consuelo’s eyes? † â€Å"Chap,† he replied, â€Å"I don’t need to be inspired. † â€Å"What do you think? † â€Å"That you exaggerate; I don’t believe I’ve such intentions. † â€Å"He’s very clever; you don’t know him. †I laughed to myself, because I know all that by heart. (Here follows a long dialogue with Lete. ) At this point Esteban Villanueva [04] comes and says to Lete: â€Å"Come and close the door for I’m leaving. † He went but on leaving he took the chair with him. Rizal came full of jest and said to me: â€Å"Tell me, Consuelo, why does Lete take away the chair? † â₠¬Å"Ask him. † â€Å"Later,† Lete said to him. â€Å"I'll explain. † Afterwards, Rizal said to me: â€Å"Tonight many will suffer from the lung and the heart. † Then Lete said to me: â€Å"Understand ‘from the lung’ for gambling; from the heart, for you. â€Å"And why give it that interpretation? † â€Å"Because it is his. †I went later to get some copper coins that Antonio (Paterno) had in his vest pocket and when he surprised me, I said: â€Å"What a poor thief I am! † â€Å"You can be sure of that,† said Rizal to me, â€Å"but of another thing no. † This vexed Lete and he and Rizal were peeved all night long. We – Antonio, Rizal, and I – arranged ourselves to play tute [05] and Rizal began to tell me things always circuitously until I told him that he had something that I didn’t like and that is he was not frank enough. You speak in such a way that it’s necessary to think a grea t deal to be able to understand you and I hope that in time I’ll understand you. † He became serious; he put his hand to his forehead and said to me: â€Å"You know very well what I want to tell you, but there’s no better system of avoiding answering then to ask questions; but since you want me to tell you plainly, tell me if it’s true that one who comes afterwards arrives late. † â€Å"What! Have they said that I said it? † â€Å"No; nobody would say it. † â€Å"Then, you ask me if he who comes behind arrives late. †Ã¢â‚¬Å"Yes, that’s it. † If I were to tell you that, I would have to relate to you many things in my intimate life that I’ve told nobody. † â€Å"You’re right, I ask you to excuse me, but as you’re so amiable, I’ve dared† 3 April 1883 My account having been interrupted yesterday, I continue it today. After awhile, Rizal said to me: â€Å"I’m going to tell you a story. † â€Å"Let’s see. † â€Å"She was a girl courted by two men. She was engaged to one and the other would tell her: â€Å"So and So wants to court you† and when he would go away, she would laugh with the other at him. † â€Å"If I could get mad, I would. † â€Å"Why? † Because you’ve called me a coquette. † â€Å"No; because she wasn’t to blame. † â€Å"It was to find out if she listened to both. † â€Å"I didn’t want to say that, nor did the other tell her that he loved her; but at any rate I ask you a thousand pardons and I withdraw whatever was offensive. † I stood up for a moment and when I came back, Rizal, truly pressed, said to me: â€Å"Do you forgive me? † â€Å"I’ve nothing to forgive because it was due to my excessive susceptibility. † â€Å"Why? Do you forgive me? † â€Å"I forgive and see how good I am for I impose no penance. † â€Å"Impose a penance on me,† he said. April 1883 Last night some were absent, among them Rizal, a thing that surprised me. Lete said to me: â€Å"I’ve come more than anything else to ask you a question. † â€Å"What? † â€Å"Rizal told me the other day that last Sunday, speaking with you, you told him that this summer many will be disappointed, and I want to know if I’ll be one of them. † â€Å"Why do you want me to tell you a thing that I don’t know? I spoke without knowing what I was saying. That indeed slipped from my tongue, as I was following my own thought more than the conversation in which I was engaged. â€Å"I don’t understand what you want to say. † â€Å"Well nothing; I said that just to say something and now I’m sorry for I see that my phrases are commented on. † â€Å"When Lete told me this I was displeased that Rizal had told him, but Lete told me later that Rizal told him in order that h e would be warned. I’ve already thought that since Rizal is so astute, he’ll make Lete averse to me to have one rival less. 16 April 1883 Rizal told me he has some plants that he has bought today and that the first flower will be for me.He told Lete and me a story that he said belonged to my mythological times. He calls Papa â€Å"Periandro† and Lete â€Å"Letidolis† and himself â€Å"Planchivis†. He said that Periandro had a daughter to whom Diana had granted the gift of loving all men and afterwards he added women. In short, the story was long and I don’t remember all of it, but in it he spoke of everything and explained our respective situations. 7 May 1883 Last night I was in the corridor when Rizal passed on his way out, but instead of leaving, we talked for more than an hour.He again repeated that he couldn’t understand me, that I had a very black veil that hid my ideas from him, that many times he believed that a thing was done that in reality was not done, and it happened to him when studying that instead of letters he always saw a figure. . . . He brought me a flower, the first that his plant bore. 14 may 1883 (Dialogue between Consuelo and Lete about their engagement) At this point I opened my handbag and I saw the flower Rizal had given me last Sunday and without caring a whit, showed it to him.Everybody knew it and Rizal, however much he tried to dissimulate, was very happy. Afterwards I was sorry but there was no remedy. Lete then said to me: â€Å"You’ve kept the flower. † â€Å"Yes; I was removing things; my handbag was open and I dropped the flower into it just as I would have done with any other thing. † â€Å"You’re a terrible woman,† Rizal said. â€Å"It seems unbelievable! It’s atrocious, with that sweet face you take delight in mortifying; since this night you have made me suffer so much and you do nothing but laugh. † â€Å"I want to laugh n ow if by chance I may have to cry later. â€Å"I would be glad. † â€Å"Thanks,† I said to Rizal. He didn’t know that I was at the point of crying. I don’t remember what Rizal said that Lete said to me: ‘You’ll not make me quarrel with my friend. ’† â€Å"I? Why? † â€Å"Because it’s so. † â€Å"It will not be serious. † â€Å"Who knows, perhaps you will be the first cause. † â€Å"For God’s sake, don’t frighten me for I’m afraid! † â€Å"Lete is so good,† added Rizal, interrupting the conversation. â€Å"One night I gave him such great fright when he was alone at one house that he left so angry that I saw him cry.Nevertheless, the other day, we made up. † â€Å"You have seen me cry? Where? Here in the house? † Lete objected, grateful for that affectionate praise. The other didn’t reply and I became very curious. Have they had some displeas ure between them? 9 June 1883 For two Sundays all the Filipinos haven’t come. Rizal was here the other afternoon and he said he had not come on account of the examinations and that he came out well in every one of them. The poor one is very enthusiastic and I’m sorry. Enthusiasm, they say, is contagious, but I can’t be infected.I’m quite mortified that they have so soon forgotten me for some nobodies [06] who, according to my information, are not even pretty, but I’ll be very careful so that they’ll not be vain thinking of another thing and in case it’s calculation as I imagine. 11 June 1883 Rizal and Antonio (Paterno) who were at the Retiro yesterday brought me flowers and they told me to go there, but I haven’t gone because those girls go and I don’t want to be obliged to speak with them. Rizal told me he was going to Paris to distract himself, to cure himself of an illness contacted a year ago.Then he has seen others deceived by the amiability with which they have been treated and he was afraid the same thing might happen to him; that he fell in love again and it seemed to him that he was going to be accepted and soon he was disappointed. Now it’s different because she belongs to a much higher class. â€Å"I have,† he said to me, â€Å"too many aspirations. † â€Å"Man must always have them. † â€Å"Yes; but when they’re too high they’re ridiculous. † â€Å"An aspiration is never ridiculous when its end is good and neither do I believe that you have aspired for the moon. â€Å"No; but it’s so difficult that I know it will accept only one with a great name or high position. † I didn’t answer him. What could I say to him? If I gave him hope, then later to tell him â€Å"no† would be a crime; and I haven’t enough willpower to take all hope from him, because, despite everything, I like him. â€Å"Tell me what you w ant from Paris. † â€Å"Nothing, may you enjoy much. † â€Å"You already know that I’m going to study French, and what I’ll try is to get curried if I don’t succeed. I’ll follow the currant. Lete and I have concluded a truce for the summer. â€Å"We’re in it,† I said to him. â€Å"When does it end? † â€Å"In September. †Ã¢â‚¬Å"Then on the day following, the end. † â€Å"In October? † I asked, knowing what he wanted to say. â€Å"Yes. † â€Å"And what’s it, in what does it consist? † â€Å"Pardon me, for as it’s Lete’s also, I can’t tell you. † â€Å"Don’t say it then. † 18 June 1883 Rizal has gone to Paris; he says he’ll come back in September. Last night Antonio (Paterno) told me that as the train moved, he sent us many regards through him. Will he get cured? 23 August 1883 The other night Lete told me that on Monday he talked wit h Rizal for more than four hours. As a good friend,† he said, â€Å"I related to him everything, and now he saw that I had not been sincere towards him. † Before, Rizal said to him, he didn’t think of me, now the told him the opposite. Rizal asked him about the status of his relationship with me. He told him and he advised Lete not to go to Barcelona because â€Å"If you go,† he said, â€Å"it’s possible she may not answer you on the 24th but on the 25th, or never, which is the same; then, as soon as you’re away she’ll get cold, in case she’s becoming convinced, and as for me I can’t be responsible to you.â€Å"You know,† Rizal continued, â€Å"that I liked Ines and nevertheless I left her to Antonio (Paterno); with her I could have passed away the time, but with Consuelo no; for this reason I have told you as a friend I advised you to marry her, but as Rizal, no. † â€Å"As he’s noble,† Lete continued, â€Å"we have made a pact that he’ll say nothing until 24 October. He told me he had to answer a question you put to him. I asked him wit it was but he replied that he couldn’t tell me because it was a secret. The following day Rizal came and brought two music sheets as a souvenir from Paris and some verses that I had asked him at the concert and others dedicated to me [07] which confirmed everything Lete had told me.They go with this diary to save me the trouble of writing them down and because I believe they reveal passion, not for an indifferent one but for me who had inspired them, and for knowing their author. My question was if he already got cured, a rather bold question which I’m sorry I asked. 3 September 1883 I showed Rizal’s letter to Matilde. [08] She didn’t like it and said there was a very bad intention in the polite piece. 0 October 1883 All the Filipinos came last night. Lete told me that he had asked Rizal what we were going to talk about, and replied that it was nothing. And he added: â€Å"Is it you who have to talk with him? † Yes,† I answered, â€Å"what I regret is that you have told him; I’ll not say anything to him again. † â€Å"I, too, am sorry, but now nothing can be done. † As Rizal was warned by Lete, several times he spoke to me and asked me as formerly if I would win in the game but I didn’t want to have a conference with him to show Lete I was not interested and, besides, it was already becoming difficult.I went with Papa yesterday to see the king returning from his excursion. The enthusiasm was great. . . . We were also carried away in that surge and when it cleared a little I heard a voice telling me: â€Å"Over here, Consuelo. † It was Maximino (Paterno) who was with his brother, Ventura (Valentin), and Rizal. The last asked me if I knew why all were so studios. â€Å"Because they have realized the evil they were doing and they abj ured their errors. † â€Å"No; because they have learned that it’s a prerequisite to certain things to have a career and for that reason they study in order to aspire for them. We talked a great deal and I don’t remember everything. â€Å"If I believed in certain things,† I continued, â€Å"I would say that you’re immortal. † â€Å"Immortal? † â€Å"For many things. † â€Å"For none I believe; it seems to me that I’ll die soon and if one thing that I’ve thought of and I haven’t told anybody occurs, I’ll notify you wherever you may be to show you I’m right. †Ã¢â‚¬Å"I’ll note down what you have told me as soon as I get home. † What interpretation had he given to my words? Later he told me that he believed in nothing, that he had no faith. â€Å"And how can you live? † â€Å"Without it. â€Å"On the contrary I think we ought to believe in something that may encourage us in our undertakings and may comfort us in our misfortune. † â€Å"When a curate says it, I don’t believe it; if you should say it, I would believe it. † â€Å"God grant that I may have power to make you believe! † He kept silent and after awhile he said to me: â€Å"Neither do I believe in the love of parents; mine love me, but they would not remember me if I would not return or I’m delayed ten years in returning. † â€Å"Don’t say that; I believe little and if you speak to me thus, I’ll believe in nothing.The love of parents doesn’t die. † â€Å"I’ve not been a father, undoubtedly for that reason. . . .† â€Å"I neither, but I judge filial love by the paternal. I’ve separated from Papa for some twenty days and when the train left I was very happy. . . . It seemed to me I was going back home at night, but upon arrival at the town where I was going, despite my efforts and I’m not give n to tears, I couldn’t control myself and I cried . . . and everyday I remembered him. † â€Å"You must have been alone. † â€Å"No; my brother was with me. † â€Å"We don’t speak of those loves. And the others? â€Å"Oh, we are agreed on those. † When I was small I heard it said that friendship couldn’t exist between two boys, and I said: What has distinct sex got to do with it? I wished to try the experiment and I see it’s true. I believed in a friend, nothing more than a friend, and we broke up quarreling. †Ã¢â‚¬Å"I would be yours if that wee not too much for me, I can’t aspire. . . .† â€Å"And if it’s granted to you? † They interrupted us in order to cross the street, and then Sanmarti, [09] whom we met, stood beside me. Rizal also asked me what I would say if Lete would ask me how I spent the day. The truth,† I replied. â€Å"Then, I’ll tell him that I spent it very well, and then I saw the Queen and the King. † â€Å"You’ve been more fortunate than I,† I said to him as if I didn’t understand him. † â€Å"The Queen was beside a gentleman [sic.! ]. . . .† It seems to me Lete would not be very much satisfied for God knows what Rizal would tell him. When all had left, Rizal told Papa for me to hear: â€Å"Spain ought to ally herself with another nation. † Papa: â€Å"No sir; Spain is all right as she is. †Rizal: â€Å"It’s time she ceases to be a second class power. Papa: â€Å"You know Spain’s history, therefore you know that whenever she allied herself with other powers she lost rather than gained. † Rizal: â€Å"However, an alliance with a young, rich, and strong nation, I believe, in the present circumstances and even in the future must be beneficial to her, though it may be only a support that a weakened monarchy needs. . . .† â€Å"Weakened? How? Never has it rested o n a more solid foundation; never was it more loved by the people that see in it the symbol of regeneration, of peace, of new life. Rizal: â€Å"Right, Don Pablo, but only in form, not at the bottom, as it represents the symbol. The people, as part of it, loves the monarchy per accidens, [Contingently, indirectly, by virtue of some chance, circumstance, or happening. Latin for, by happenstance. Opposite of per se. – rly] because it represents the peace of Spain which it loves per se, because it still believes in that longed-for regeneration of its past grandeur; but the primates of the people adore above all someone who is determined to take possession of her with the same purpose of governing her.

Art History French Revolution Analysis Essay

A very distinct difference between A and B, is that A shows that Napoleon in a different light, as a power hungry and power crazed man and the phrase â€Å"..absolute power corrupts absolutely..† applies very perfectly in this painting. His paintings have evolved from the purpose of propaganda for the revolution and promoting his image as a hard-working and patriotic man to promoting his power, wealth and less than subtle military process in this painting, and it also shows a rather discrete relation to the paintings that the Bourbon Kings may have commissioned to have been painted for them. Painting B was painted in 1804, before Napoleon became corrupted with the power and wealth that comes with his position and interprets his character as a hard-working man, with equality to others. Painting A was created in 1806 two years after painting B, and it confirms the results of his corruption and changed character and perspective. B shows Napoleon with the attributes previously stated, a hard-working and patriotic man. This painting shows that he is hard working by painting him in his study, thus perhaps suggesting that he had a decent and educational upbringing. Another aspect in this painting that shows that he is hard-working is that his right hand is on a stack of papers on the Napoleonic Code that he perhaps just finished writing, showing that he is different from the Bourbon Kings, who could not and would not do any administrations. B shows that Napoleon is patriotic because of many reasons. One, being that his clothing colour is one of the patriotic colours of France (red, white and blue are the patriotic colours of France). Two, being that in the background there is a window overlooking Paris, the rebuilt Notre Dame in particular implying that he is with the people and for the people and of the people. Three, being that his sword hung beside his hip to show that he is always prepared to defend his country against any menaces. Painting A’s style is very different style from painting B. Painting B is rather modest and using rich colours, but has less luxurious texture than painting A gives, whereas painting A uses even more magnificent and rich colours and the texture of his clothing and accessories are even more lavish than painting B. we can see a difference in Napoleons face as well, in this painting, his face looks like it has been caked with white powder, much like the Royals used to do, and his face is also much more expression-less than painting B. B at least shows some degree, although quite small, of emotion. His face portrays a rather serious emotion. The angle of which we view the Napoleon has also changed quite drastically and contradicts one of the Napoleonic Codes that he himself created. In B we are looking at Napoleon on an equal level, showing that although our statuses may not be the same, we are still equal, one of the most important things that the revolution strived to achieve, Egalite (equality). However, in Painting A we are gazing at Napoleon who is sitting above us, on a throne with a range of royal and exquisite items. The change in position clearly indicated the sign of his corruption and the nullification of one of the codes that he created for the people which was that all people shall be treated equally. In this painting we look above to see him, as if he is of a higher class than the people of Paris, above them. His clothing difference is also very dire as well. His clothing in painting B is modest, and thoroughly middle-class while also representing his support in the Revolution by wearing a Revolution colour (red). The texture of the fabric seems to be rather harshly depicted in the painting, which perhaps was meant to show that he did not spend an unnecessary amount of money buying an over-excessive amount of clothing and other various luxuries like the Royals and the upper-class. The fabric of his clothing is painted in a much more overgenerous manner in painting A than painting B. David paints his fabric with sinuous lines and rich colours. The clothing that he wears in this painting shows his corruption, that he has spent the unnecessary and excessive amount of money for such luxuries. Another sign of his corruption shown in his costume is the crown that he wears on his head. Crown, symbolizing royalism. Crown, symbolizing that he fancies himself the King Of France, after all the codes that he has created to distill the peoples fears of a dictator, a dictator was still what they have received. He may not obviously be flaunting that he is in fact dictating, but he is still dictating in a more indistinct fashion. He uses clever manipulations of thoughts and opinions about him by a clever use of marketing strategies, which enhances his image and persona and most importantly his rule.