Ladybug Cell Phones, Phase I Essay Example | Topics and Well Written Essays - 1500 words

Ladybug Cell Phones, Phase I - Essay Example Market opportunity analysis is also effective in determining the cost implication of whichever direction the company opts to adopt in its market strategies. Companies require help in determining whether they have necessary tools available to them to facilitate the provision of adequate services to their consumers. In essence, the analysis of market opportunity ensures that an organization finds out its most cost effective return on investment. This allows the organization to operate and participate in markets that provide the highest possible value of return on investment. This ultimately ensures short and long term business profitability and sustainability. The consumption of cell phones is continuing to grow exponentially within the senior citizens market both within the country, as well as across the globe. The market for cell phones across the globe continues to increase as the world shifts from the traditional to modern systems. This includes ways of performing functions such as communicating through letters to a new technologically advanced system of operation. Technological advancements continue to occur in the world pushing people to adopt the latest and trendiest ways of communicating and keeping in touch. Senior citizens have not been left behind in their need to maintain communication with their families and friends. Ladybug will particularly appeal to the senior citizens who seek easy ways of maintaining communication with their friends and families. It will also appeal to customers who seek cell phones that entail the least amount of technological difficulties. Notably, senior citizens prefer cell phones, which encompass as little hustle as possible, particularly with regard to the ease of use and cost implications. Evidently, senior citizens are not trend setters thus do not appreciate high product costs in light of noteworthy cell phone features. On the contrary,