The Interpretation of Advertisements Essay Example | Topics and Well Written Essays - 500 words

The Interpretation of Advertisements - Essay ExampleThe emotion it best represents is wallow as every person in the picture is smiling and looks happy. The ad shows one person playing with a recognizable Nintendo controller, enjoying himself, while he is virtually surrounded by men and women who are also actively participating in his fun appearing to be cheering or congratulating his efforts. It shows a vernal exuberance as every person appears young and animated. Though it lacks text and instead of a narrative, as OBarr stated music, motion, color, and other features are sometimes use in an attempt to evoke attitudes and feelings in consumers rather than to tell specific stories (p. 10) in this instance the ad uses motion and proximity of the people to evoke a sense of togetherness and a party like atmosphere as they all appear to be friendly with each other or maybe make up a family.The ad is effective in demonstrating the interactive nature of the Nintendo Wii Console. It chal lenges the dominant ideas of most consumers by showing an alternative depiction of what videogames represent (OBarr). Instead of the traditionalistic expectation of what playing videogames involves as a typical depiction would be one or two people on a couch concentrate intently with minimal body movement.